"The Extra Mile" was Longines' global campaign with ski champions Mikaela Shiffrin and Marco Odermatt, about the work that happens away from the race course. Over 10 days, we followed both athletes through Innsbruck, Saas-Fee, Zermatt and La Parva, Chile, filming their training, gym sessions and trail runs, along with quieter moments like Shiffrin at the piano. We shot on RED, with an FPV drone pilot flying alongside the athletes, and produced a hero film plus a set of social assets that Longines rolled out worldwide.